New Research about Digital Latino-Owned Businesses

New MILA research focuses on how Latino-Owned Businesses (LOBs)—one of the fastest growing business segments in the United States—are developing digital strategies to connect with customers and to market and sell goods and services online. This research identifies (1) LOB market characteristics, such as language use, Hispanic population in LOB ZIP, market focus, industry sector, and U.S. region, and (2) the social media, domain name registrar, video, and e-commerce services that digital LOBs use across market characteristics. With this market knowledge, MILA reveals strategic market opportunities in the digital LOB market.